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Event Details
You only get one shot to make a good impression, especially with the media. When the camera starts rolling, will this be your moment of triumph or your missed opportunity?
Media Bootcamp 2013 is a one day event designed to help Communication/Marketing Teams, Entrepreneurs and Business Owners standout in the media by sharpening their Brand, Imagery, and Outreach strategies. By attending Media Bootcamp 2013, you will:
- learn the secrets of what motivates journalists
- master the basic tenets of media relations
- improve how you promote your brand
- sit for a professional head shot photograph
- see how to create powerful visual collateral and
- understand how to amplify earned media online
You can choose to attend the Basic Bootcamp or stay for the afternoon Pro Bootcamp.
The Basic Bootcamp includes 4 speaker sessions and the media panel discussion.
The Pro Bootcamp includes all of the above as well as your choice of 2 hands-on workshops, 4 additional speaker sessions and a professional headshot.
Agenda
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8:00 – 8:45
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Registration and Breakfast
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8:45 – 9:00
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Welcome and Introductions
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9:00 - 9:45
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Session 1: Make Your Story Count! Many business owners don't think enough about their company's story and how it comes across. Hear the ups and downs of developing “the” story from business owners with different audiences and media needs.
- Debi Kleiman, President, MITX
- Michael Stone, President, Abroad101
- Joanna Meiseles, Founder/Creative Director, The Snip-its Corporation
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9:45 – 10:30
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Session 2: It's A Renters Market Seth Godin once said "You don't own attention or trust or shelf space. You don't even own tomorrow's plans. It's all for rent - with a cancellation clause that can kick in at any time. The moment you start treating the rental like a right, it disappears. " This is the single most valuable lesson in marketing and branding. The second you take advantage of this right you as a brand and business will lose. Attendees will learn the value of the relationship and how they can stand apart and become the most "rented" brand a consumer can get.
- Victor Lee, VP, Digital Brand Marketing, Hasbro
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10:30 –11:15
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Session 3: Top 10 Must Knows When Pitching and Working with the Media
- Jodi-Tatiana Charles, CEO/Brandographer, La Capoise Galerie
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11:15 – 12:00
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Session 4: The Ultimate Guide to Branding via Social Media
- Joselin Mane, CEO/Founder LITBel Consulting; Founder, Boston TweetUp
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12:00 - 12:45
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Session 5: Behind the Scenes - Industry professionals from ABC, WBUR/NPR, Boston Globe and BostInno discuss who and what makes a great story source and how they keep their competitive edge.
- Dave McLaughlin, CEO/Cofounder, Vsnap
- Joanna Weiss, Op-Ed Columnist, Boston Globe
- T.J. Winick, Media Consultant and Former Correspondent ABC News
- Curt Nickisch, Reporter, WBUR Business & Technology; Contributor to NPR/Marketplace
- Walter Frick, Business Editor, BostInno
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12:45-1:15
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Lunch/Networking
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1:15 - 2:00
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- Session 6: Public Speaking 101- In a world of myriad distractions and short attention spans, how can you become a better speaker, a more effective presenter, to get your message across to media outlets?
- Paul Horn, Paul Horn and Associates. Adjunct Professor, Business Communication, Babson College; Communication Skills Coach and Consultant
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2:00 - 3:30
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Breakout Sessions:
The Art of the Perfect Press Release
- Felix Brown, former Massachusetts Press Secretary, U.S Senator Scott Brown
Are your Pitches Keeping Up with the Times? Easy Ways to Use Multimedia and Make your Message Stand Out from the Crowd
- Trish Fontanilla, Community Manager, Vsnap
- Zach Dries, Creative Director, Apolis Media
- Helena Goessens, Owner, Helena Goessens Photography
Developing a Powerful Press Packet
- Kaki Ianchulev, Principal/Creative Director, Kaki Design Studio
Dressing for Media Success
- Jeff Lahens, Men's Fashion Director, DressCode Boston
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3:30 - 3:45
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Break
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3:45 - 4:30
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Session 8: Marketing Strategy 101
- Sarah D'Souza, Former VP of Corporate Social Responsibilty, Edelman PR
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4:30 - 4:45
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Closing Remarks: Your Next Steps - Putting It All Together
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4:45 - 6:00
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Keeping You in the Picture - Networking Event & Professional Headshots
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**times & schedule subject to change
Should you attend?
Yes! If you answer “yes” to any of these questions:
- Do you want more media attention, but can't afford a PR firm yet?
- Are you spending $ on a PR firm with little or no results?
- Do you want to make the most out of the media you do get?
- Are you an investor who is afraid to put your startups in front of the media?
Now, your only decision is — Basic or Pro Package?
Industry Experts Presenting
More confirmed speakers coming soon.
Thank You To Our Sponsors & Partners
Refund Policy
All tickets are final sale and non-refundable. Name substitutions are accepted until February 4, 2013.
When & Where
La Capoise Galerie & MassChallenge HQ
ONE Marina Park Dr 14th
Boston,
MA 02210
Thursday, February 7, 2013 from 8:30 AM to 6:00 PM (EST)
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